I love ocarinas. One of my life’s goals is to help more people fall in love with ocarinas, hence why I make videos talking about ocarinas (and sometimes playing them, too). I realized that my Ocarina-related posts are mainly for people who already have ocarinas, and I haven’t done much to persuade people to buy one inContinue reading “7 Reasons to Get an Ocarina”
Author Archives: Andy
How to Optimize Content
You see some creators with meteoric growth, seemingly taking over every platform they touch. You see companies doing the same, making brand-defining content on just about every social platform. How do they generate so much unique, engaging content? The trick is: they don’t, not exactly. They stretch what they do make with content optimization… and probably hireContinue reading “How to Optimize Content”
How I Changed eSports Forever (Via a Brand Deal with Genesis 8)
Most eSports events are surprisingly poorly documented. More or less, only what makes it onto the live stream is recorded. As such, lots of amazing gameplay gets lost forever, and this gameplay has immense value for players to review for improvement and fans to watch and enjoy. Genesis 8, one of the largest annual eSportsContinue reading “How I Changed eSports Forever (Via a Brand Deal with Genesis 8)”
Are Ocarinas Actually Easy to Learn?
Learning an instrument is hard, there’s no debate to that. How many of you had to play recorder in elementary school and simply couldn’t get the hang of it? Although I’m a musician now, the recorder was tough for me back in the days before I was serious about music, despite being an allegedly easy instrument to learn. However, compare attempting toContinue reading “Are Ocarinas Actually Easy to Learn?”
Why I Write a Blog in 2022
I have a blog. It’s andycormier.blog (this website), and it largely covers the same topics I make videos on. You might say blogs are so 2008, but I beg to differ—blogs and personal websites may be one of the best assets a creator and professional can have. No, this isn’t sponsored by SquareSpace or Wix orContinue reading “Why I Write a Blog in 2022”
Two Types of Creators Companies Love Working With: Pros and Stars
I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”
Why Everyone Should Learn an Instrument
I’ve been a musician basically my whole life, and I grew up in a very musical household. I started my musical journey playing trumpet in middle school, picking up the Ocarina in 2011, then singing in choir through high school and college, even for performances with Joe Hisaishi and Andrea Bocelli. This is not toContinue reading “Why Everyone Should Learn an Instrument”
Life is Finite, and That’s Okay—4000 Weeks by Oliver Burkeman
My Review + Thoughts What’s it About? 4,000 Weeks: Time Management for Mortals is an anti-productivity book. It meditates on the finitude of life and how it is frankly impossible to do, achieve, and see all that you might want to—but that’s an empowering thing. In fact, you should embrace life’s finitude. Every thing youContinue reading “Life is Finite, and That’s Okay—4000 Weeks by Oliver Burkeman”
3 GOLDEN RULES for Picking Brands to Work With
Creators above a certain size often have a glut of indecipherable sponsorship opportunities in their inbox.
Overcome that overwhelm with an easy set of three rules of thumb to decide which deals you’ll consider.
Applying Your Creator Side to Your Career
Many creators pursue the goal of going full-time with their content and other endeavors, but not everyone makes it.
However, the time you spent working on your content isn’t a waste: you can always take the skills you gained with you.
Andy Cormier 