Most eSports events are surprisingly poorly documented. More or less, only what makes it onto the live stream is recorded. As such, lots of amazing gameplay gets lost forever, and this gameplay has immense value for players to review for improvement and fans to watch and enjoy. Genesis 8, one of the largest annual eSportsContinue reading “How I Changed eSports Forever (Via a Brand Deal with Genesis 8)”
Category Archives: Case Studies
3 GOLDEN RULES for Picking Brands to Work With
Creators above a certain size often have a glut of indecipherable sponsorship opportunities in their inbox.
Overcome that overwhelm with an easy set of three rules of thumb to decide which deals you’ll consider.
Why Not To Pursue Brand Deals
Making money is important for turning your creative pursuits into your career, but money isn’t the only factor to consider.
This post will discuss reasons why you might not want to pursue sponsorships in their entirety or particular brand deals on a case-by-case basis.
Andy Cormier 