I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”
Category Archives: For Creators
Why Everyone Should Learn an Instrument
I’ve been a musician basically my whole life, and I grew up in a very musical household. I started my musical journey playing trumpet in middle school, picking up the Ocarina in 2011, then singing in choir through high school and college, even for performances with Joe Hisaishi and Andrea Bocelli. This is not toContinue reading “Why Everyone Should Learn an Instrument”
3 GOLDEN RULES for Picking Brands to Work With
Creators above a certain size often have a glut of indecipherable sponsorship opportunities in their inbox.
Overcome that overwhelm with an easy set of three rules of thumb to decide which deals you’ll consider.
Applying Your Creator Side to Your Career
Many creators pursue the goal of going full-time with their content and other endeavors, but not everyone makes it.
However, the time you spent working on your content isn’t a waste: you can always take the skills you gained with you.
Build a Content Temple
Every piece of content you make is like a brick.
Many people’s content ends up being a series of disorganized bricks on the ground, like a significantly less impressive and less organized version of Stonehenge.
Savvy creators organize their content bricks, build connections between them to fortify and support them, organize major central content pillars, and with intention, build something strong, cohesive, and engaging out of it.
Why Streaming Isn’t a Sustainable Career (And How to Stream Sustainably)
Many hopeful creators want specifically to become streamers. Streaming is a ton of fun and a great way to connect with your community, but it is extremely unsustainable if your goal is to turn your creativity into a career.
We’ll discuss why that is and what you should consider instead to make streaming more sustainable.
Why Not To Pursue Brand Deals
Making money is important for turning your creative pursuits into your career, but money isn’t the only factor to consider.
This post will discuss reasons why you might not want to pursue sponsorships in their entirety or particular brand deals on a case-by-case basis.
Resilience, Reset, Reinvention
I’ve been pretty depressed. I got laid off. And I got COVID. And you know what? I’m doing pretty great now.
You’d think having all this piling up at once would’ve been a lot more difficult, but instead, the opposite happened.
Getting laid off has given me better headspace to work on my mental health. Getting COVID has sucked, but it’s forced me to do a lot of resets with bad habits, and I have a much cleaner slate.
Today’s post is all about resilience, resets, and reinvention.
Monetize Your Content Without Brand Deals – #GetSponsored
It’s a lot easier to go full time as a creator the more sources of income your content generates.
Many people pursue sponsorships to supplement that income, but there are many more ways to monetize your content without brand deals.
Why Companies Benefit When You Get Sponsored
If you’ve ever had a company offer to sponsor your content, or if you’ve ever thought about getting sponsored by a brand or company, here’s something to consider: brands and companies WANT to work with creators because it benefits them too.
In fact, the company likely benefits from your sponsorship as much as (if not more than) you do. Here are some of the ways that companies benefit from sponsoring content creators!
Andy Cormier 