Many of us have some niche hobby or community we’re a part of, and it can feel really special to be a part of something most people don’t know about. Are these small hobby groups, like the ocarina community, better off niche? Would we lose something by gaining mainstream popularity?
Tag Archives: blog
I Quit Social Media for a Month (as a Social Media Manager)
I quit social media for a month… as someone who does social media management. Digital Minimalism We’ll start with WHY I got off social media. I started reading the book Digital Minimalism by Cal Newport, here’s a quick summary of what it recommends: I don’t agree with everything he says in the book—it’s not realisticContinue reading “I Quit Social Media for a Month (as a Social Media Manager)”
Why Some Brand Deals are Very Exclusive
Have you ever applied for a brand deal, see you tick all the brand’s boxes, then get sent an email saying, in short, “thanks, but no?” It sucks when brand deals are exclusive, but why though? Brand Deals as Marketing For many companies, brand deals are a function profit… investing $X in creators provides $YContinue reading “Why Some Brand Deals are Very Exclusive”
Finding Your Niche? Start Being Unoriginal
You’re creating the content you want to see in the world! You found a niche, you have a unique voice, and you’re sharing personal insights while entertaining your healthily growing audience. No one makes content like you. You’re an original… But how did you get there? Probably by being unoriginal. I’m Andy, a marketer, musician, andContinue reading “Finding Your Niche? Start Being Unoriginal”
Why I Write a Blog in 2022
I have a blog. It’s andycormier.blog (this website), and it largely covers the same topics I make videos on. You might say blogs are so 2008, but I beg to differ—blogs and personal websites may be one of the best assets a creator and professional can have. No, this isn’t sponsored by SquareSpace or Wix orContinue reading “Why I Write a Blog in 2022”
Two Types of Creators Companies Love Working With: Pros and Stars
I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”
Resilience, Reset, Reinvention
I’ve been pretty depressed. I got laid off. And I got COVID. And you know what? I’m doing pretty great now.
You’d think having all this piling up at once would’ve been a lot more difficult, but instead, the opposite happened.
Getting laid off has given me better headspace to work on my mental health. Getting COVID has sucked, but it’s forced me to do a lot of resets with bad habits, and I have a much cleaner slate.
Today’s post is all about resilience, resets, and reinvention.
Why Companies Benefit When You Get Sponsored
If you’ve ever had a company offer to sponsor your content, or if you’ve ever thought about getting sponsored by a brand or company, here’s something to consider: brands and companies WANT to work with creators because it benefits them too.
In fact, the company likely benefits from your sponsorship as much as (if not more than) you do. Here are some of the ways that companies benefit from sponsoring content creators!
Brand Deals – Major Factors to #GetSponsored
How do you get brand deals? Here are four major factors to consider including: Fit, Content Quality, Consistency, and Community
Using Clickbait for Good
This isn’t clickbait, but it’s about clickbait. First, what is clickbait? Clickbait is a modern term for a sensationalized message designed to drive clicks or increase views, but the concept of sensationalism to drive traffic has existed for over 100 years in journalism. We don’t need to go into detail, but the point is sensationalizedContinue reading “Using Clickbait for Good”
Andy Cormier 