Tag Archives: Brand Deals

Why Some Brand Deals are Very Exclusive

Have you ever applied for a brand deal, see you tick all the brand’s boxes, then get sent an email saying, in short, “thanks, but no?” It sucks when brand deals are exclusive, but why though? Brand Deals as Marketing For many companies, brand deals are a function profit… investing $X in creators provides $YContinue reading “Why Some Brand Deals are Very Exclusive”

How to Track Results in Brand Deals (to get more brand deals)

Companies want one thing, and it’s disgusting—numbers. I have worked on the industry side of creator brand deals and learned a lot about what companies want in influencers they work with. My goal is to uplift and empower creators to have the best chance possible to #GetSponsored and help make their dream of full-time contentContinue reading “How to Track Results in Brand Deals (to get more brand deals)”

How I Changed eSports Forever (Via a Brand Deal with Genesis 8)

Most eSports events are surprisingly poorly documented. More or less, only what makes it onto the live stream is recorded. As such, lots of amazing gameplay gets lost forever, and this gameplay has immense value for players to review for improvement and fans to watch and enjoy. Genesis 8, one of the largest annual eSportsContinue reading “How I Changed eSports Forever (Via a Brand Deal with Genesis 8)”

Two Types of Creators Companies Love Working With: Pros and Stars

I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”

3 GOLDEN RULES for Picking Brands to Work With

Creators above a certain size often have a glut of indecipherable sponsorship opportunities in their inbox.

Overcome that overwhelm with an easy set of three rules of thumb to decide which deals you’ll consider.

Why Not To Pursue Brand Deals

Making money is important for turning your creative pursuits into your career, but money isn’t the only factor to consider.

This post will discuss reasons why you might not want to pursue sponsorships in their entirety or particular brand deals on a case-by-case basis.

Why Companies Benefit When You Get Sponsored

If you’ve ever had a company offer to sponsor your content, or if you’ve ever thought about getting sponsored by a brand or company, here’s something to consider: brands and companies WANT to work with creators because it benefits them too.

In fact, the company likely benefits from your sponsorship as much as (if not more than) you do. Here are some of the ways that companies benefit from sponsoring content creators!