You see some creators with meteoric growth, seemingly taking over every platform they touch. You see companies doing the same, making brand-defining content on just about every social platform. How do they generate so much unique, engaging content? The trick is: they don’t, not exactly. They stretch what they do make with content optimization… and probably hireContinue reading “How to Optimize Content”
Tag Archives: content creation
Two Types of Creators Companies Love Working With: Pros and Stars
I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”
Build a Content Temple
Every piece of content you make is like a brick.
Many people’s content ends up being a series of disorganized bricks on the ground, like a significantly less impressive and less organized version of Stonehenge.
Savvy creators organize their content bricks, build connections between them to fortify and support them, organize major central content pillars, and with intention, build something strong, cohesive, and engaging out of it.
Andy Cormier 