Have you ever applied for a brand deal, see you tick all the brand’s boxes, then get sent an email saying, in short, “thanks, but no?” It sucks when brand deals are exclusive, but why though? Brand Deals as Marketing For many companies, brand deals are a function profit… investing $X in creators provides $YContinue reading “Why Some Brand Deals are Very Exclusive”
Tag Archives: getsponsored
GET ORGANIZED! Task & Time Management for Creators
Lots of creators have inconsistent schedules when it comes to working on their content, which leads to inconsistent creativity! Whether you’re a YouTuber, streamer, or any other kind of creator, having a solid plan and developing a system for project, task, and time management can make all the difference in the success of your creative endeavors.
How to be a Successful Content Creator (according to AI)
I used a tool called copy.ai to see what it thinks creators should do to be successful. The remainder of this post was written by AI—half of it is surprisingly good advice, while the rest ranges from mediocre to unintelligible to a seeming cry for help. Watch my video for how I got AI toContinue reading “How to be a Successful Content Creator (according to AI)”
How to Optimize Content
You see some creators with meteoric growth, seemingly taking over every platform they touch. You see companies doing the same, making brand-defining content on just about every social platform. How do they generate so much unique, engaging content? The trick is: they don’t, not exactly. They stretch what they do make with content optimization… and probably hireContinue reading “How to Optimize Content”
Two Types of Creators Companies Love Working With: Pros and Stars
I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”
3 GOLDEN RULES for Picking Brands to Work With
Creators above a certain size often have a glut of indecipherable sponsorship opportunities in their inbox.
Overcome that overwhelm with an easy set of three rules of thumb to decide which deals you’ll consider.
Why Not To Pursue Brand Deals
Making money is important for turning your creative pursuits into your career, but money isn’t the only factor to consider.
This post will discuss reasons why you might not want to pursue sponsorships in their entirety or particular brand deals on a case-by-case basis.
Monetize Your Content Without Brand Deals – #GetSponsored
It’s a lot easier to go full time as a creator the more sources of income your content generates.
Many people pursue sponsorships to supplement that income, but there are many more ways to monetize your content without brand deals.
Why Companies Benefit When You Get Sponsored
If you’ve ever had a company offer to sponsor your content, or if you’ve ever thought about getting sponsored by a brand or company, here’s something to consider: brands and companies WANT to work with creators because it benefits them too.
In fact, the company likely benefits from your sponsorship as much as (if not more than) you do. Here are some of the ways that companies benefit from sponsoring content creators!
Brand Deals – Major Factors to #GetSponsored
How do you get brand deals? Here are four major factors to consider including: Fit, Content Quality, Consistency, and Community