How to Track Results in Brand Deals (to get more brand deals)

Companies want one thing, and it’s disgusting—numbers. I have worked on the industry side of creator brand deals and learned a lot about what companies want in influencers they work with. My goal is to uplift and empower creators to have the best chance possible to #GetSponsored and help make their dream of full-time contentContinue reading “How to Track Results in Brand Deals (to get more brand deals)”

How to Optimize Content

You see some creators with meteoric growth, seemingly taking over every platform they touch. You see companies doing the same, making brand-defining content on just about every social platform. How do they generate so much unique, engaging content? The trick is: they don’t, not exactly. They stretch what they do make with content optimization… and probably hireContinue reading “How to Optimize Content”