Why Some Brand Deals are Very Exclusive

Have you ever applied for a brand deal, see you tick all the brand’s boxes, then get sent an email saying, in short, “thanks, but no?” It sucks when brand deals are exclusive, but why though? Brand Deals as Marketing For many companies, brand deals are a function profit… investing $X in creators provides $YContinue reading “Why Some Brand Deals are Very Exclusive”

How to be a Successful Content Creator (according to AI)

I used a tool called copy.ai to see what it thinks creators should do to be successful. The remainder of this post was written by AI—half of it is surprisingly good advice, while the rest ranges from mediocre to unintelligible to a seeming cry for help. Watch my video for how I got AI toContinue reading “How to be a Successful Content Creator (according to AI)”

How to Track Results in Brand Deals (to get more brand deals)

Companies want one thing, and it’s disgusting—numbers. I have worked on the industry side of creator brand deals and learned a lot about what companies want in influencers they work with. My goal is to uplift and empower creators to have the best chance possible to #GetSponsored and help make their dream of full-time contentContinue reading “How to Track Results in Brand Deals (to get more brand deals)”

Why Not To Pursue Brand Deals

Making money is important for turning your creative pursuits into your career, but money isn’t the only factor to consider.

This post will discuss reasons why you might not want to pursue sponsorships in their entirety or particular brand deals on a case-by-case basis.