Two Types of Creators Companies Love Working With: Pros and Stars

I’ve been interviewing for jobs in social media and influencer relations, and one company asked me what constitutes the ideal creator for brand deals. Somehow, I’d never deeply thought about this, as I prefer a more personal approach, but I answered without hesitation: either those with the best professionalism or with star-tier content. Ideally, aContinue reading “Two Types of Creators Companies Love Working With: Pros and Stars”

Life Lessons from the Dojo: What Martial Arts Taught Me

Life Lessons from the Dojo: What Martial Arts Taught Me If you know me in person or have read this blog, you probably have gathered that I study Japanese. One person who I told almost immediately asked, “Why,” in an interrogative tone, and it got me thinking about how to put into words my exactContinue reading “Life Lessons from the Dojo: What Martial Arts Taught Me”

Spearheading Your Audience for Rapid Growth

Spearheading Your Audience for Rapid Growth To many successful creatives, success is a mystery. Those who have it often don’t know how they found it, and those who don’t are frustrated for not having it yet. Even more complications arise when we all have different definitions of success: being able to completely sustain myself viaContinue reading “Spearheading Your Audience for Rapid Growth”

Why Isn’t My Channel Growing?

Just about everybody whose growth has slowed down, stopped, or reversed asks this question. Why isn’t my channel growing? I know I asked it many a time whenever I stagnated, and after 2 years of making videos with minimal growth and over a year of not making videos to look back on it with freshContinue reading “Why Isn’t My Channel Growing?”

Saying “No” to Your Friends

You just finished class for the day. You check your phone, and a friend says, “Hey, let’s treat ourselves to some sushi today.” You, without thinking, agree. Then you check your calendar – you have a term paper due in 3 days, a midterm in 4, and a group project in 6 on top of regularContinue reading “Saying “No” to Your Friends”