Today we’ll be discussing how you can use a powerful concept in marketing, the 5 Step User Journey, to improve your creative strategy, grow your community, and get your content closer to a career! The User Journey is a marketing model used to help map a comprehensive strategy beyond just a buyer’s decision to purchase.Continue reading “Applying the User Journey Model to Content Creation”
Tag Archives: marketing
How to Optimize Content
You see some creators with meteoric growth, seemingly taking over every platform they touch. You see companies doing the same, making brand-defining content on just about every social platform. How do they generate so much unique, engaging content? The trick is: they don’t, not exactly. They stretch what they do make with content optimization… and probably hireContinue reading “How to Optimize Content”
Using Clickbait for Good
This isn’t clickbait, but it’s about clickbait. First, what is clickbait? Clickbait is a modern term for a sensationalized message designed to drive clicks or increase views, but the concept of sensationalism to drive traffic has existed for over 100 years in journalism. We don’t need to go into detail, but the point is sensationalizedContinue reading “Using Clickbait for Good”
Andy Cormier 